About
The story of Sidekick is really about you and is both new and old. It begins in 1918 and spans decades of new culture, politics, and technology. It has been called Linderoths & Co, Prinfo Linderoths, Linderoths Studio, and today it is called Sidekick by Linderoths.
Throughout all times, we have been a family business. Today, we are the fourth generation working with printing as a craft, although the form it takes has changed over the years. The reason we have been around for so long is that change is in our DNA. Throughout all times, new technology has meant new conditions for our customers. Therefore, we have learned to listen and anticipate their needs. Now it is 2024 and Sidekick is our latest form. The name is inspired by literature, comic books, and film. A sidekick is the hero's best friend, and therefore our story is about you. We exist to support the marketing department's challenges in general, but particularly the coordinators who sit in the middle.
Everyday heroes need a sidekick
We say coordinators, but the titles our clients have vary. Sometimes they are called Brand Manager, Marketing Coordinator, Product Manager, CMO, Digital Marketing and Community Coordinator, Material Planner, Marketing Strategist, Brand Communication and Project Manager, Business Developer, or Digital Marketer. But despite the differences in titles, they all share the responsibility of navigating a marketing landscape that is expanding faster than ever.
We call coordinators everyday heroes, and have decided to turn their admittedly stressful daily lives into something wow. If we can also prevent even a single sick leave due to exhaustion or stress, we will have achieved something greater. The role is exposed, as we have seen over the years. In fact, we see more sick leaves in that role than in others. When we asked the question "why is it so difficult to be a coordinator today?" the answer was clear. The role is demanding. In addition to being the hub for customers, suppliers, departments, and management, they must also handle complex challenges. Among the responses, there were some that were recurring:
Consistent brand expression
Managing multiple locations or devices
Quality assurance at the detailed level
Customized templates
Procurement of suppliers
Cost optimizations
Central rollout of adjustments
With the answers black and white, we couldn't help but take the next step in our history, and here we stand now as Sweden's first coordination agency™. Are you joining us? To infinity and beyond!
